Individual Treatment

From the Pitch Table, i have written a treatment for one of the idea's produced individually. The title of the Soap is called 'Recovery Centre' which focuses on the drama experienced by those who are troubled. The location is in a drop-in centre in a suburban area and as the issues tackled in the soap become more diverse (from drug addiction and alcoholism to cancer and rare diseases) the departments of the drop in centre become bigger, allowing it to aim attention in various other downfalls in life.

The Characters:
Terry - The popular male character who becomes the role model in his school at only 16. Terry is an orphan and was raised in an orphanage for a few years when some of his blood-relatives agreed to look after him. Due to his lack of real care and support, Terry latches unto his friends as if they were his family, therefore his social life is very important to him. However in school he was influenced by seniors to do drugs to raise his status, he becomes addicted to them naturally, thereby causing his friends and followers to do the same. As the drugs dealt with are extremely addictive, all those who have taken drugs because of him now hold him responsible for their actions, regardless of the fact that they had a choice wherever to follow him or not. Terry's social and private life now lays in ruins as he finally takes the first step into admitting his problem. By being introduced to the drop-in centre by a distant, unsociable classmate who lurks unnoticed in school, he makes good friends with his mentors and other addicts, seeing the reality of what the society makes youths like him, he decides to clean up and change for the better. Terry's story only touches the social impacts of drugs as what society demanded from him was too powerful to resist, especially as he was the most popular guy in school.

Jill - Jill is a very sensitive, fragile and easily impressionable girl, at the age of 20, who has had the right start in life. Going to a private school her attitude can seem slightly snobby to strangers. Living with her rich and successful parents she seems to be the one with the silver spoon in her mouth until she witnesses a horrifying murder at night time. The murder had traumatized her so badly as she had been kept away from danger due to her rich lifestyle, that she had developed anxieties. After reaching the police and telling them everything she began to break down causing her to have anxiety disorders. This illness causes her personality and lifestyle to change dramatically. Such changes include her locking herself in her room and refusing to leave the house in fear of someone watching her causing her to run away from any occurring problems. Before her paranoia targets the house she is sectioned off to a clinic to be cured. After 5 years of being kept safe in the clinic, she had finally taken the last steps into defeating her anxieties. Her story was a success, yet her disorder had opened her eyes to how the situations in life can be overcome, that she had gotten a job in the drop- in centre to raise awareness about anxiety disorders and how it can ruin a persons life. Jill's story is just a story that has already been completed, yet the lessons in her story can influence and protect others who may be going through something similiar.

Joel - The character named Joel, aged 32 is a quiet man who had been beaten and abused by his father, now alone and constantly working on a job and his hobbies. From his first arrival in the drop-in centre he claims he has had anger issues ever since he was a teenager and most recently, he had snapped out at one of his closest friends, beating her and giving her a black eye, after apologizing, she forgives him realizing that the problem is much more deeper than it seems, therefore advising him to go into the centre to get help. During his anger management meetings, Joel gets in touch with his past and is told that his anger issues rests with his fathers actions. Joel therefore decides to meet his father who is in his late 60's to try and find out why he did those awful things to him. Joel's story covers the horrors and true fears in abuse.

Target Audience
The target audience for this soap opera  has no specific limit or range as everyone of every age is used to portray the effects of these issues regardless of age. Some of these horrors in life are also age and gender specific, such as Alzheimer's disease and miscarriages.

Frequency
This soap opera will air four times a day during the weekday at 7:00. This time is ideal to attract viewers as the day is almost coming to an end and people can relax and watch a program that can help them to get rid of any stress they may have experienced during the week with their jobs or their social life.

Pitch Table

The individual idea's created a different range of soap opera's and what they try to represent. The third idea was my chosen choice as it has a more sympathetic view on the problems the characters are going through.

Title	Content	Style	Target Audience	Channel & Time	Frequency
Born West	The West part of the area which concentrates on the society	Gritty and harsh towards society expectations Rebellious	Youth Preferably teenagers	BBC 7:30pm-8:00pm	Four times a week
Hearty Road	Conflicting neighbour-hood with prejudice	Stereo-typical reality of old fashioned views	Elders Mainly 50 year olds	ITV 5:00pm-5:30pm	Five times a week Catch up on Saturdays
Recovery	A drop-in center which deals with all sorts of problems	Down to Earth Very realistic	All ages All problems occur within all ages	BBC 7:30pm-8:00pm	Four times a week Catch up on Sundays

Here is my pitch table for all the idea's i have come up with individually. The third idea was the choice i stuck with and carried out a treatment for it about the story-lines, frequency and characters.

Born East
The first idea is a similar context to EastEnders where a lot of drama and tension is shown in society and community, however, instead of looking towards families, the rivalry begins with gang warfare. The gang life is to be portrayed a gritty and rough so that the concept of being in a gang is not seen as influential or glamorous.

Hearty Road
This idea originated from Coronation Street where where there is more serious conflict such as murder and betrayal. However, this type of drama is very serious and can affect the vibe of the soap opera and make it seem more of a TV drama than 'a slice of life'.

Recovery
The last idea is a very simple yet dramatic piece which highlights the bad aspects of life overall, much like other soaps the issues are combated realistically.

The pitch table helped me to put all different aspects of life into three different stories and devise sneaky ways to present them into programming.

Entry 10 - Lighter Moments

As well as dark traumatic moments, the lighter memories of East enders help to balance out the drama and  create a more realistic feel instead of the 'doom and gloom' aspect of the soap opera. Such moments include;

• Tamwar and his father
• Mo vs Pat

These relationships begin to show the nicer sides of the characters and how they support and encourage eachother. For instance, the incident that occured to the Masood family caused Tamwar to feel uncomfortable and a slight hint of anger towards his father, however, at the preparations for his wedding, they both open up and make amends as a very crucial life event is happening to Tamwar. This shows that with the incident that took place, the bond between the father and son is never truly broken, therefore being a light aspect of Eastenders and how it represents close relationships.

In this clip, the relationship between Mo and Pat is portrayed in a comedic way. This creates a better effect as the two characters are always at each others throats threatening or disrespecting each other. However, in this scene the music, camera angles and portrayal of the two characters helps to achieve this comedy.

Entry 9 - Dramatic Moments

Every episode in Eastenders have two different types of moments in them, being the light moments and the dark (dramatic) moments. The darker moments can be spotted in forms of tragedy and create an foul mood and atmosphere. This promotes the reality of Eastenders as most of the dilemma's encountered within the characters are dramatic and a part of reality. In order to see how this aspect takes affect throughout the series i have assessed two random episodes which show alot of dark moments within the episode.

To begin with, the dramatic moments mainly begun with these relationships:

• Little Mo and Trevor
• Seyed and Christian

Firstly, the relationship between little Mo and Trevor exposed the traumatic events experienced in domestic violence. This included physical, verbal and sexual abuse, as well as this, the key factor in domestic abuse which was nicely replicated was the manipulation of little Mo. Their sordid relationship was shown so realistically that the entire events almost seemed to of happened in reality, especially the repeated violence and betrayal shown from Trevor and how he kept Mo coming back to him. The video below is a near perfect example of how little Mo's behaviour has changed from Trevor's abuse and how she tries to escape him. Although fragile by nature, ever since she was a young child, the panic in little Mo's action clearly create a dramatic aura in the scene. especially when Trevor finds her, leaving the audience to feel like rescuing her from her torment, especially 7 minutes 49 seconds in the video where the drama escalates.  

Secondly, the gay relationship between Seyed and Christian sparked a whole uprising of either disagreement or support. The two characters have a very dramatic and hard time especially as the gay life style can be frowned upon and unaccepted in some older communities. As expected, most characters who are either elderly or old-fashioned would not approve of their relationship and cause family feud's. For example, the Masood's having some hatred against Christian especially since he had influenced Seyeds homosexual nature.

Although these stories have passed and been resolved, more modern stories are found all over the web and especially in magazines and on their websites. For example, the Whats on TV? magazine provides loads of gossip and spoilers for what happens in the next episode of all the soaps as well as Eastenders.

www.whatsontv.co.uk/soaps/eastenders/news

Entry 5 - The Issues

Eastenders touches the most broad range of issues ranging from alcoholism and bereavement all the way to cancer and mental health illnesses. As well as this, social dillemma's such as extra-marital affairs and also betrayal within friendships/relationships. A massive amount of charities are also linked to support anyone who phones their helpline after the show to help them with any issue's they have been affected by. Some of the major charities involved are;

This charity deal with mental illnesses which are brought up within the episodes. The most memorable is Stacey's breakdown where she was diagnosed with bi-polar from a genetic disorder from her mother, Jean. After a dramatic sequence of events starting from the confrontation with Bradley, where she steals the keys to make out that her and Max have a flat together in front of Tanya. These events cause her to get thrown out from Tanya, her stall closed down, Max throwing her out of his flat and Charlie getting frustrated and throwing her out of his house. The symptoms of bi-polar cause the sufferer to act in extremes and therefore causing distress to others. Lacey Turner (Stacey) performs so well that this issue has been a massive turn-a-bout for the series. In the following clip, it is noticeable to see the illness for itself and how the viewers at home may have been affected, especially those who have bi-polar, with which this organisation comes in to help support those viewers.

One of the biggest issues within soap opera's are usually deaths or terminal illnesses. These issue's are very deep and distressing for some viewers so the programme usually ends with the special theme and the number for the charity supporting these events are given. those who ring are given support and their call supports what the director and writers may put in their episodes later on to either increase the tension or decrease the amount of complaints. 

Entry 7 - Storylines

Story-lines are essential and are the most critical part of Eastenders, or indeed any soap opera. Especially since the programme exploits certain taboo's, these story-lines from small issues or incidents to massive illegal issues of all aspects, such as;

• hen nights and stag do's
• tragic weddings
• domestic abuse 
• rape 
• murder 
• immigrants
• child abuse
• mental illnesses
• terminal illnesses
• death of friends, lovers and family

As the stories progress the problems are first identified within the first few episodes, whereas as time moves on, these problems show how the characters deal with the problem and wherever they make the right or wrong choices. Therefore linking to the point where the drama escalates. These stories are carried out in real time, this is according to our reality, this means that when a story line is emerging it may happen at the end of one episode and continue half way through another episode. However, if the situation being highlighted is very dramatic and causes a change in the direction of Eastenders, for example, introducing a new character or getting rid of one, the storyline may continue at the beginning of the next episode.

Entry 8 - Heightened Drama Tension

The peek of the drama is known as the heightened tension within the Soap Opera. After a few episodes of the beginning of the dilemma, the story-line meets a final point where the characters either explode in anger or sadness, or conflict strongly emerges between the characters. Such story-lines with massive drama tension are those which every viewer can relate to and feel sympathy for. The progression of storylines is the most crucial part of a soap opera as it is the basic foundation of all reason for creating a soap opera, the influence of viewer gossip and the encouragement of other forms of media such as; magazines and websites.

Stages of a story e.g. an affair
1. Firstly, the introduction of a story can become noticed during a sudden incident. In many cases where characters have admitted affairs, the actual incident of having an affair is the point where a future plot is introduced, thereby developing the personality of the characters involved (the couple and the third party) and either twisting them to the other direction discovering the secret under public circumstances. A great example of this is Max and Stacey's affair where it started of as 'a bit of fun' but turned into an ugly christmas story towards the end of the year.

2. Secondly, the discovery of the secret is prolonged as the characters involved in the affair continue with the third party without the other partner knowing about their little secret. This stage shows a different side to people where in society, people are expected to be kind and loyal, whereas in the case of an affair the partner commiting the affair is seen as a traitor. As an audience member, two sides to the story are seen as even the partner who will become the sufferur (the person being cheated on) will have a different side to them after the events has been discovered.

3. Thirdly, in this case, the person committing the affair, Max Branning, may have a change of heart and double think about what they are doing. Regardless of the affair being thrilling and dangerous, which agrees with the characters personality, the fact that he is cheating on his wife, betraying his oaths and worrying about the consequences of his children if the secret is to be discovered is a massive burden to carry. For this reason, the affair may cease for a while and therefore decline slightly, even though the persistence of the third party, being Stacey Slater, may relight the desire to chear.

4. By this stage, the story may have prolonged for many months, by specific times of the year the secret is usually discovered in new dramatic ways to increase tension within the plot. The affair is about to reach its peak moment to when the whole family including Tanya Branning, the other partner will discover the secret and bring a new plot connecting to the harsh news awaiting her ever since the affair began. With Eastenders, these plots are usually exposed in very dramatic ways, as Stacey is preparing to get married to Bradley Branning, she is getting ready in a room where a camera was hidden by Lauren Branning to secure her suspicions. The wedding video was shown on christmas day where Max and Stacey kissed causing horror and a huge wave of tension of each family members face, specifically Stacey's, Bradley's, Max's, Tanya's and Lauren's face. However, this dramatic moment becomes the end of this plot and the introduction of another plot, this being the breakup of the family, which is what all affairs between married couples suffer from.


Stories such as this are reinforced with the two types of gossip. One being primary, the other being secondary. Firstly, primary gossip is the word of mouth from audience members as they discuss the stories shown on the soap. However this is not all, the gossip stretches out into the web were it is advertised. This makes the gossip secondary as it is a step above normal gossip.  Such magazines like TV Choice is loaded with a massive range of Tv drama's, soap opera's and other shows like The Apprentice. There website shows just how much of TV broadcasting they cover;


http://www.tvchoicemagazine.co.uk/
http://www.tvchoicemagazine.co.uk/soaps#4898

Entry 6 - Stereotypical Characters

characters who are a part of the Matriarch. These are mainly female characters such as Peggy Mitchell and Pat Butcher who take the role of controlling and protecting the family and looking out for their children. Such modern matriarchs like Tanya Branning have been introduced as the female head of the family is usually in their 50's or 60's. The matriarch character is a high earning, controlling and independent woman.

One of the biggest matriarchs is Peggy Mitchell as she has been involved with Eastenders by being one of the longest running female characters since 1991-2010. With family rivals such as Pat Butcher, who had cheated with Peggy's husband Frank. This type of rivalry brought many different elements to Eastenders, mainly violence towards each other with witty retorts and sharp come backs to keep the fury between them alive. However in some episodes where a big serious event happens, Peggy and Pat almost become sisters and can turn into a very nasty team once allied.

A part from this, Peggy's main concern are her boys, especially since they have had a rollercoaster of a life, from prison to drug addiction and even murder. One of Eastenders greatest 'whodunnits' being 'Who shot Phil?' where he had created so many enemies, it ended with his 'close demise'.

Another matriarch character is Pat Butcher, who has had many husbands and is seen as the strong and brassy character and is known as Peggy's nemesis. Her involvement with Frank (one of Peggy's husbands) caused such disrupt between these two characters, even though they were both very similar characters. almost at one point in a story line, regarding Franks disappearance, they began to share more warm and friendly emotions towards each other and discovered that the two feisty enemies make feisty allies, however this doesn't usually last a lot in Eastenders as something always happens to disrupt the peace.


As well as important female characters, known as the Matriarch, there are some typical male characters which are the 'hard nuts' of the programme. These characters are very threatening and send out dangerous vibes. The most popular male characters who have also been the long running are mainly the Mitchell brothers, Phil and Grant. These two brothers were always in and out of trouble and causing fights between other males in East enders.

Phil Mitchell (Steve McFadden) has been in many serious stories such as drug abuse, crime and even child abuse. His character is based on all the elements of a East-end man, which is to be; tough, strong and nobody's fool. Very similar characters such as Johnny Allen is a typical strong male characters with high status. These men can be seen as gangsters.





Johnny Allen

Entry 4 - Sense Of Community

This is one of the family tree's explaining the relations between the communities within Eastenders. Although difficult to understand, the main characters are shown and how they are linked to eachother. Community is a very important aspect within a soap opera as all the characters either conflict, ally or trade secrets about each other causing dilemma's and relationships to be built. This way the different families work together simultaneously in creating the effect that 'everybody knows everybodies business' which is needed within a soap opera in order to increase tension.


The first main family was the Beale and Fowler clan, the main characters being, her husband Arthur, and teenage children Mark and Michelle. Living nearby was Pauline's twin brother Pete Beale, his wife Kathy and their son Ian. Pauline and Pete's mother was the domineering Lou, who resided with Pauline and her family. This family is an example of how live together in the community of Albert Square. These relationships between these family members are twisted, sustained or broken and reconciled throughout the programme, causing the structure of Eastenders as most of its plots are created from the drama within the families. These plots also upset other families causing rivalry between them, depending on the issue. 

Entry 3 - Creator

The creator, Tony Holland had based the characters name on people he had known throughout his life. For example, the characters Lou, Pauline and Pete come from his own family. Hollands reason for this was to replicate his childhood and his past. His past experiences have become the storyline for some of the original characters in the programme, this promotes the aspect of 'taking a slice out of life' and recreating it. By doing so the reality of the programme increases as all the names created are very typical of an East-ender, such characters like Steve McFadden, Barbara Windsor, Wendy Richards and Jessie Wallace are very popular characters who are well-known due to their involvement and conflicts within the family.

Tony Holland made certain issue's which broke many taboo's in modern society, such as teenage pregnancy, AIDS, cancer, mental illnesses etc. This made eastenders very successful as it gripped and related to everybody who watched the programme, especially the less complex yet constant issues like a bad day at work or just daily irritating things that happen.